We do

Brand tone of voice

We will help the brand stand out among competitors, establish an emotional connection with the audience, and create a recognizable image through tone-of-voice.
from 2000$
from 3 weeks
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Focus

We specialize in creating brand tone-of-voice for FinTech, SaaS, Blockchain, Mobile apps, EdTech, MedTech, Travel, Adult, Gaming, Marketing, and Industrial niches.

Deliverables

What’s the result?

Brand Analysis

We will determine what makes your brand unique, what values it reflects, and what personality it has. For example, the brand could be friendly, professional, fun, serious, etc.

Emotional Connection

We will conduct a similar analysis of the brand's target audience to effectively develop a tone-of-voice that will help the brand create an emotional connection with the audience, elicit response, and establish authority in its field.

Brand Identification

When a brand has a clearly defined tone-of-voice, it helps it stand out from the crowd and differentiate itself in the market. The established tone-of-voice creates recognizability and makes it easier for the audience to associate content with a specific brand.

Consistency

Tone-of-voice ensures consistency in brand communication across all platforms and channels. This is important for maintaining a unified image and building long-term relationships with the audience.

Guidelines

We will prepare guidelines and standards on how to use tone-of-voice in various brand communication contexts, such as websites, social media, advertising materials, etc.

Cases

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Calculate benefits
Budget Upwork designer

from $2000

from $25/per hour

Advantages

  • Low cost

Disadvantages

  • Works strictly by the specifications
  • Low visual level
  • Risks for the brand
  • Requires management
  • No consideration for feedback
  • No team and outsider's perspective
  • Limited range of design tools
  • Handles only one task at a time
Standard design studio

from $4000

from $50/per hour

Advantages

  • Management
  • Team with a diverse perspective
  • Fewer risks for the brand
  • Wide range of design tools
  • Adequate visual level

Disadvantages

  • High cost
  • Lack of industry experience
  • Client feedback is poorly considered
  • Slow decision-making speed
Obra studio

from $2500

from $35/per hour

Advantages

  • Favorable cost
  • High decision-making speed
  • Wide range of design tools
  • High visual level
  • Dedicated project manager
  • Team with a diverse perspective
  • Fewer risks for the brand
  • Industry experience
  • Client feedback is considered

Disadvantages

  • Handles only one task at a time

Ready to begin?

Let’s start your project. Take the next step and reach out to us.
Get started

How it works

Creating tone-of-
voice process
01

Task formulation

We offer assistance in task formulation without the requirement of a technical brief.
02

Brand research

We will start by researching your brand and competitors. We will determine what makes your brand unique, what values it reflects, and what personality it has.
03

Audience analysis

We will conduct research on your target audience to understand what tone-of-voice will be most attractive and relevant to them.
04

Style exploration

Based on the data gathered, we will identify a style that aligns with your brand and its audience. This could be friendly, professional, playful, serious, etc.
05

Key elements

We will compile the key elements of the tone-of-voice, such as words, phrases, tone, writing style, visual elements, and overall communication approach.
06

Guidelines

Using the identified elements, we will create a guideline for using the tone-of-voice, including usage examples.

Our clients’ reviews

Feedback
"They were a professional and dependable firm that knew how to create outstanding designs.”
“This is our best experience with a design studio.”
"Their true love of design, metaphor, and message was impressive. They were really passionate.”
"They were transparent regarding their pricing.”

Interaction

How we speak

WhatsApp

A group chat will be created on WhatsApp where we can discuss and resolve any issues promptly with you.

This will ensure fast communication and effective collaboration for the successful completion of your project.

GoogleMeet

Regular online meetings on Wednesdays and Fridays are crucial for discussing the current direction of work and showcasing the results.

You will be actively involved in the process, and together we’ll steer the design in the right direction.

Jira

We utilize Jira for efficient work organization and project management. With Jira, you have visibility into current tasks, their assigned owners, and their respective statuses.

This ensures transparency, effective planning, and regular updates on task progress.

Let's do
a better design

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