It's associated with rebellion, courage, and drive, which are all typical for people, who seek new ways of self-expression.
The use of rhythms adds dynamism to the design, allowing the creation of a sense of movement and direction in the composition.
Using illustrations in a hand-drawn style adds uniqueness to the project and helps create a more informal atmosphere.
Brutal design evokes associations with strength, masculinity, confidence, and courage.
The Halftone effect adds depth and volume to the image, adds some dynamics, and creates a feeling of rebellion.